Last updated: July 23, 2025
Presleys Outdoors (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from presleysoutdoors.com (the “Site”), including how we handle information related to SMS marketing and cart abandonment tracking in compliance with wireless carrier and data privacy requirements.
1. Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Technologies Used to Collect Device Information
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
- Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Cart Activity Tracking
We use cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS or email. These tracking mechanisms may include cookies, website plugins, and other technologies that monitor cart activity for the purpose of providing timely reminders and improving your shopping experience.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
SMS Opt-In and Consent Information
If you choose to opt in to receive SMS marketing messages from us, we collect and store your phone number and your consent status. This information is used solely to manage your participation in our SMS marketing program and to ensure compliance with applicable laws and carrier requirements. We do not share your SMS opt-in data or consent status with third parties for marketing or promotional purposes.
Personal Information includes Device Information, Order Information, and SMS Opt-In and Consent Information.
2. How We Use Your Personal Information
We use the Order Information we collect to:
- Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
- Communicate with you regarding your order or inquiries.
- Screen our orders for potential risk or fraud.
- Provide you, in line with the preferences you have shared with us, with information or advertising relating to our products or services, including via email and SMS (with your explicit consent).
We use Device Information to:
- Help us screen for potential risk and fraud (in particular, your IP address).
- Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
- Track cart activity and determine when to send cart reminder messages via SMS or email, as described above.
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
SMS Opt-In Data and Consent Status:
We do not share, sell, rent, or otherwise disclose your SMS opt-in data or consent status to third parties for marketing or promotional purposes. This information is used exclusively to provide you with SMS communications you have expressly consented to receive and to comply with legal and carrier requirements. We may share your SMS opt-in data with our SMS service providers solely for the purpose of delivering SMS messages and managing our SMS program, and only as necessary to provide these services.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
5. SMS Marketing and Consent
If you have opted in, our SMS service provides alerts, information, promotions, specials, and other marketing offers (such as cart reminders) from Presleys Outdoors. By opting in, you consent to receive recurring automated text messages. Message frequency may vary. Standard message and data rates may apply. You can reply STOP at any time to unsubscribe or HELP for more information.
Double Opt-In:
We may require a double opt-in process to confirm your consent to receive SMS messages, in accordance with wireless carrier requirements.
Opt-Out:
You may opt out of receiving SMS messages from us at any time by replying STOP to any message. For assistance, reply HELP or contact us using the information below.
6. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
7. Your Rights
If you are a resident of certain jurisdictions (such as the European Economic Area, California, Virginia, Colorado, or other states with applicable privacy laws), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
8. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. SMS opt-in and consent data will be retained only as long as necessary to provide you with SMS services and to comply with legal and carrier requirements.
9. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
10. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@presleysoutdoors.com or by mail using the details provided below:
Mail:
Presleys Outdoors
[Re: Privacy Compliance Officer]
1510 W Garfield Ave.
Bartonville, IL 61607